Survey (Public opinion poll)

Surveys are one of the most widely used research methods by researchers for sampling and data collection. However, in survey management, it is not only data that is obtained but also new insights. Below are definitions, characteristics, objectives, and types of surveys.

Lembaga Contrarius Indonesia (LCI) has extensive experience in conducting both quantitative and qualitative research. This includes qualitative research methods such as in-depth interviews with ‘elite’ respondents or sources, including high-ranking government officials, political party leaders, corporate executives, university academics, and influential figures from various sectors.

• Qualitative Study: A survey conducted using qualitative methods, targeting specific respondents to obtain specialized data. This type of survey is usually conducted to complement quantitative surveys.
• Focus Group Discussion (FGD): A survey method conducted within a limited group, focusing on specific targets. FGDs are typically used to supplement previous quantitative or qualitative surveys.
• Public Policy Survey: A survey conducted to evaluate government policies or regional leaders in various administrative sectors, including economic, social, political, and governance aspects. The results help incumbents assess their leadership performance and facilitate their continuation into the next term.
• Customer Satisfaction Survey: A survey designed to accurately determine consumer needs for a specific product and to establish a customer satisfaction index that meets academically accountable standards.